Where marketing, technology, and philosophy intersect.

I’m Mitchell Bruce, Director of Marketing and Communications for The Baptist Foundation of Alabama. With over a decade of experience bridging marketing strategy, digital media, and theological reflection, I write about one of our generation’s most pressing questions: how do we steward emerging technologies in ways that honor human dignity and advance meaningful mission?

Recent writing

  1. AI and the Future Church by Carey Nieuwhof

    3 min readReading NotesAI

    Carey Nieuwhof asks church leaders to consider what AI won't change. My takeaways on why the church's answers stay the same even as the problems shift.

  2. Dispelling the Lie of AI Timesavings

    6 min readAI

    Saving time is the wrong reason to use AI. Why a time-saving mindset leads to “slop” and audience loss, and a better framework for using AI in your organization.

  3. AI Handbook

    6 min readAI

    A plain-language guide for church leaders to the AI essentials: machine learning, large language models, hallucinations, bias, data privacy, and the key terms everyone should know.

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In the Field

Shoots, sessions, and places along the way.