Where marketing, technology, and philosophy intersect.

I’m Mitchell Bruce, Director of Marketing and Communications for The Baptist Foundation of Alabama. With over a decade of experience bridging marketing strategy, digital media, and theological reflection, I write about one of our generation’s most pressing questions: how do we steward emerging technologies in ways that honor human dignity and advance meaningful mission?

Collage of Mitchell Bruce: an outdoor portrait, recording a podcast, holding a Baptist Communicators Association award, presenting a workshop, and setting up a video interview.

Recent writing

  1. AI and the Future Church by Carey Nieuwhof

    3 min readReading NotesAI

    Carey Nieuwhof asks church leaders to consider what AI won't change. My takeaways on why the church's answers stay the same even as the problems shift.

  2. Reality in Ruins by Jared Stacy

    3 min readReading Notes

    My former pastor's book on holy paranoia and good suspicion: a diagnosis evangelicals need to heed, and where I part ways with his solutions.

  3. Dispelling the Lie of AI Timesavings

    6 min readAI

    Saving time is the wrong reason to use AI. Why a time-saving mindset leads to “slop” and audience loss, and a better framework for using AI in your organization.

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In the Field

Shoots, sessions, and places along the way.