Dispelling the Lie of AI Timesavings
Saving time is the wrong reason to use AI. Why a time-saving mindset leads to “slop” and audience loss, and a better framework for using AI in your organization.
Where marketing, technology, and philosophy intersect.
I’m Mitchell Bruce, Director of Marketing and Communications for The Baptist Foundation of Alabama. With over a decade of experience bridging marketing strategy, digital media, and theological reflection, I write about one of our generation’s most pressing questions: how do we steward emerging technologies in ways that honor human dignity and advance meaningful mission?
Recent writing
AI Handbook
A plain-language guide for church leaders to the AI essentials: machine learning, large language models, hallucinations, bias, data privacy, and the key terms everyone should know.
AI: Imago Dei vs. Algorithm
Humans alone bear the image of God. Why the Imago Dei must anchor every church conversation about AI, from pastoral care and advocacy to a practical AI policy.
