Goal: Brand, promote, and execute an intentional evangelistic Initiative on a statewide scale in partnership with the Evangelism office.

 

Timeline and Process: 

Evangelism office brought the task of getting off the ground a statewide evangelism initiative wit the goal of increases baptisms across the state. The only established parameter was that it was to be a door-to-door neighborhood evangelism approach. The remaining elements were generated by my position in partnership with other communications staff:

• Established logistics through Associational Missions Strategists (AMS) and third party material provider

• Developed initiative name - The Gospel to Everyone

• Developed Logo for initiative

• Created website concept with functionality to achieve logistical challenges

• Began directly partnering with AMS positions and churches in associations not being led by AMS

• Executed marketing strategies to release the initiative to be made known on a statewide scale including: ad material in newspaper, direct mailings, event ads, social media, emails, video plugs

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Contribution Summary: Outside the initial inception of the concept, I have contributed to the ideas and execution of every element of the initiative to date. 

 

Results: Initiative is ongoing. - Aug 2022