Goal: Increase awareness, response, and invitations of State Missionaries leading up to the Week of Prayer for State Missions. 

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Campaign: The campaign is a collection of images paralleling the same topics of the 7 days of the Week of Prayer for State Missions. In the absence of a report, the campaign was meant to be an explanation of  ways giving to and praying with the Myers-Mallory State Missions Offering makes an impact. This campaign partnered with the deep storytelling during the Week of Prayer that the released videos annually accomplish.

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Results: The campaign of posts building up to the week partnered with video exerts from personalities around the state that are generally released. The results were similar engagement, reach, and impact that the social campaigns during the week achieve, which is about 3x the regular metric amounts for normal around the year content.