Goal: Drive traffic to kickstarter campaign by targeting an audience outside of the support team's social media reach.

 

Process: Served as marketing strategist on the support team for the album release. Recommended strategies to the artist of how best to achieve recruiting supporters to the album. One element of that was to design a social ad campaign to target a likely audience outside of the teams influence.

 

Results: The social ads were very successful at driving traffic to the kickstarter website. The peaks following June 9 directly correspond to the ad time frames of the 3 released ads. This initiative as well as other strategies led to the campaign's funding 3 days before the month timeline.