Goal: Grow event through organic social promotion. Provide several mission testimonies that would encourage event attendance. Film and recap the event for a full slate of event supportive content. Promotion and Celebration.

 

Process: Filmed several students and their summer missions testimonies. Used these testimonies in a theme release video and several ad spots to push registration to the event. Provide event support and record the entire event for a recap video to help celebrate the event success.

 

Results: Social campaign in advance of event grew registrations and event summary video provided value added support to recap the event.